Truvia - Natural Zero Calorie Sweetener Arrives!

I have been waiting on a zero calorie all-natural sweetener for years!
It seems like my wait is finally over

The sweetener Truvia (pronounced true-vee-ah) is an all natural stevia-based zero calorie sweetener. Check out the video…

WPvideo 1.10

Download this video to your computer

The Cargill company are currently seeking FDA approval - GRAS (General Recommended As Safe) to allow manufacturers to make products such as Coca-Cola with Truvia.

In my opinion, it’s about bloody time. It’s not available for the mass market just yet but you can get it online at the truvia website. I can’t wait!

Mark McManus

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This entry was posted on Friday, July 18th, 2008 at 5:20 pm and is filed under Bodybuilding Diet, Lose Fat, Motivation. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

4 Responses to “Truvia - Natural Zero Calorie Sweetener Arrives!”

1. Carl Hendrick Says:
   July 19th, 2008 at 2:15 pm

   Can you get this in the UK?

2. Mark McManus Says:
   July 19th, 2008 at 2:46 pm

   Not yet Carl. Let’s just wait and see.
   Mark

3. Yoni Says:
   July 26th, 2008 at 12:08 pm

   It may sound ideal, but have you considered the downsides of zero-calorie sweeteners, even natural? Sweetness is strongly associated with sugar in our bodies, and while Stevia may be a natural substance, we may not have evolved to react to it differently than to sugar. If so, natural or not, it may not be beneficial to either health or body composition to use zero-calorie sweeteners. See this paper:
   Swithers SE, Davidson TL. A role for sweet taste: calorie predictive relations in energy regulation by rats. Behavioral Neuroscience. 2008 Feb Vol 122(1) 161-173.

4. Liquid Splenda - Good Or Bad? | MuscleHack Says:
   July 29th, 2008 at 8:47 pm

   [...] playing the waiting game for Truvia right now, but in the meantime I went looking for a zero-calorie sweetener that was considered [...]